Marketing and communications services to share your story with clarity and impact
Where Strategy & Story Connect
Integrated marketing and public relations.
Integrated marketing and public relations.
In a world where many are “niching down,” we believe in the power of a well-rounded approach and aligned strategy. At The Kraft Co, our boutique team of experts seamlessly blend marketing and communications expertise and skills to help your story shine, ensure your message resonates with the right audience, and build trust with your brand.
Our unique set of combined experiences enables us to effectively provide comprehensive services that support and integrate marketing strategies, creative direction, content creation, and strategic communication.
Get to Know Us
Women-founded, owned, and led. Julie Kraft and Brie Shouppe are the dynamic duo who established The Kraft Co dedicated to empowering small to medium-sized businesses, nonprofits, and other brands. Based primarily in Tampa, Florida, but with clients across the country, we bring a personalized, aligned, and collaborative approach to marketing and communications services that elevate your brand and connect you with your audience through creative and thoughtful storytelling.
Yes, Our Jobs Are This Cool
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![A woman in a gray blazer speaking into a microphone while facing an audience during a presentation or meeting. Several audience members are visible from the back, including a man with a bald head and another with a white cap. The setting appears to be indoors with a white background and a window with a green stripe.]()
Media Relations
We craft the story angles, messaging, and outreach plan that make media coverage more likely, more timely, and more valuable for your brand.
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![A young woman with blonde hair, wearing a black top and blue jeans, is sitting on a woven outdoor chair while looking at her smartphone. She has her legs crossed with one foot in a black boot, on a patio area with potted plants and a modern building with glass windows in the background.]()
Digital Marketing
We build your digital marketing so it works as a system, not a pile of random posts and one-off campaigns.
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![Smiling group of women and a man taking a selfie in a classroom or conference room. The background shows more people sitting at tables, some with laptops and notebooks.]()
Media Training
We coach leaders and spokespeople to communicate clearly, stay on message, and feel confident in interviews, on camera, on stage, or in high-pressure conversations.
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![A woman with long wavy blonde hair sitting on a brown leather couch, working on a silver laptop in a cozy, modern space with a concrete wall and some background shelving.]()
Copywriting
We write clear, on-brand copy for websites, articles, blogs, emails, social media, campaigns, ads, and marketing materials that actually sound like you.
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![A woman with blonde hair wearing a blue t-shirt with a bear graphic and a name tag smiles and talks to two people at an informational booth about Kent Park Lake in Johnson County. There are blue display panels, a table with brochures, and folders.]()
Strategic Communications
We guide you with defining what you should say, who you’re saying it to, and how it should sound across every channel.
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![Two people, a man and a woman, are having a conversation in a studio setting. The woman is holding a notebook or paper, and the man is gesturing with his hand. There is professional lighting equipment, including a large circular light, visible in the background.]()
Video Creative Development
We develop video concepts that start with a clear purpose and end with content people actually want to watch.
Nice Things Our Clients Have Said
“They have a team of professionals who truly care, take time to listen, and communicate effectively. The Kraft Co is a real partner that is both strategic and tactical. You can 100% count on them to execute the plan.”
“We’re so grateful for [their] partnership and highly recommend The Kraft Co to any business looking for strategic communications support and media visibility.”
“Working with The Kraft Co has been an absolute game-changer! I had the pleasure of collaborating with their team on multiple projects at once, and let me just say — they brought big-agency results with boutique-level care.”
Let’s collaborate and help your vision thrive
We’re here to bring your ideas to life and support you with integrated marketing and public relations services that convert. Whether the goal is engagement and sales, brand identity and trust, or enhanced media coverage, we’ll partner with you every step of the way to connect your strategy, story, and success.