Often — arguably in best case scenarios — strategic communication includes or is connected to public relations, brand identity, media relations, crisis communication, corporate social responsibility, human resources, and marketing, including content strategy, social media, advertising, and so on and so forth.

A solid approach is to pick goals that beat what you did last year, but are still realistic enough that you can cross them off and do a tiny victory dance in your kitchen like you just won an Olympic medal in “answering emails.” Get specific! Bonus points for measurable (realistic – yes, we’ll say it again) goals.

We’d be lying if we said 2025 didn’t come with its fair share of challenges. But when we look back at what we learned, who we worked with, and how much we grew, we feel encouraged and energized heading into 2026.

Running a small business is a lot (we know!). During the holidays, it’s even more. Setting your own hours is a perk—just make sure your customers can actually find them.

Opening a new location is exciting, but it’s not magic — it’s strategy, storytelling, and smart design. And when done right, that single social post isn’t just an announcement. It’s the exclamation point on a year-long conversation with your audience.

Let’s be real—marketing as a small business isn’t about having the biggest budget. It’s about being the most strategic with the resources you do have. And when done right, digital marketing can be one of the most cost-effective ways to build brand awareness, attract leads, and drive conversions without overspending.

As a college instructor in media relations, I can tell you: this field is built on relationships, not just releases. Do you know the local reporters—what they cover, what they care about, and how they like to be pitched?

Brie Shouppe joins the Marketing Happy Hour podcast to chat about small business marketing, messaging, mistakes (and how to avoid them), and branding.

Now that your Instagram content can be indexed by search engines, the increased visibility will have a much greater impact on your brand’s online presence.