Let’s be real—marketing as a small business isn’t about having the biggest budget. It’s about being the most strategic with the resources you do have. And when done right, digital marketing can be one of the most cost-effective ways to build brand awareness, attract leads, and drive conversions without overspending.

As a college instructor in media relations, I can tell you: this field is built on relationships, not just releases. Do you know the local reporters—what they cover, what they care about, and how they like to be pitched?

Brie Shouppe joins the Marketing Happy Hour podcast to chat about small business marketing, messaging, mistakes (and how to avoid them), and branding.

Now that your Instagram content can be indexed by search engines, the increased visibility will have a much greater impact on your brand’s online presence.